December 25, 2008

• Online Dating

  It never ceases to amaze me how much money is spent on some pretty lame advertising.  One of the ads that always “sets me off” is for an online dating service that offers this sales pitch:  “If you don’t find someone in six months, we’ll give you another six months free.”  That sounds good to a person who is desperate to find someone or anyone who doesn’t think about it. But what else do you have to do right now?  It’s not like it’s a major holiday or anything.  So think about it…

  If a car maker said, “if our car fails to get you back and forth to work for six months, we’ll let you use it for another six months for free,” would you feel better about the money you spent to own it?

  If a floor cleaner maker said, “If our product doesn’t get your floor clean, we’ll give you another bottle free,” would you use it?

  If a cutlery maker said, “If our knives don’t cut to your satisfaction, we’ll let you use them for another six months free,” would you?

  Call me crazy, but I think using a product’s failure as a sales pitch seems pretty silly.  Just shows you how stupid most advertisers think their target audience is, no?  Advertisers are not looking out for you; they want to dupe you.  There, now you’re ready to go out tomorrow and cruise those post-Christmas sales. 

  • 3:10 am
  • 3 Comments